The new data centricity requires that we rethink how we collect, store, manage, analyze and share data, as all these processes now require limitless resources. Enterprises and startups alike are investing in large-scale data analysis to serve their customers better and create a competitive edge for their companies. From cloud to crowds, many new techniques are required to ensure that questions can be answered with high quality in a timely and cost efficient manner. In this talk, Werner Vogels, the CTO of Amazon.com, will focus on the unique challenges of big data, the changes in infrastructure required to support the new world and how innovations in crowd sourcing and cloud computing are removing the barriers to success of companies.

Dr. Vogels is Vice President & Chief Technology Officer at Amazon.com where he is responsible for driving the company's technology vision, which is to continuously enhance the innovation on behalf of Amazon's customers at a global scale. Prior to joining Amazon, he worked as a researcher at Cornell University where he was a principal investigator in several research projects that target the scalability and robustness of mission-critical enterprise computing systems. He has held positions of VP of Technology and CTO in companies that handled the transition of academic technology into industry. Vogels holds a Ph.D. from the Vrije Universiteit in Amsterdam and has authored many articles for journals and conferences, most of them on distributed systems technologies for enterprise computing. He was named the 2008 CTO of the Year by Information Week for his contributions to making Cloud Computing a reality. For his unique style in engaging customers, media and the general public, Dr. Vogels received the 2009 Media Momentum Personality of Year Award.